Hire attitude train skills.

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.

Formula for success: Underpromise and overachieve.

And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!

I urge you to set a tough, quantitative target for adding "differentiators" as I call them, to every service you provide.

Stellar teams are invariably made up of quirky individuals who typically rub each other raw, but they figure out - with the spiritual help of a gifted leader - how to be their peculiar selves and how to win championships as a team...at the same time.