Hire attitude train skills.

For me, reading is reading.

Dot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

The number one premise of business is that it need not be boring or dull. It ought to be fun. If it's not fun, you're wasting your life.

For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.

Don't settle for less than is possible.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.