Hire attitude train skills.

But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.

The market may never coalesce around one basic design, or even around two or three dominant devices.

Celebrate what you want to see more of.

There is no such thing as a minor lapse of integrity

A vibrant, rich, growing corpus of public-domain books is a vital public good - similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.

The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.