Entrepreneurs have no memories. They take on the world with a completely fresh view.

The best leaders... almost without exception and at every level, are master users of stories and symbols.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Organize as much as possible around teams, to achieve enhanced focus, task orientation, innovativeness, and individual commitment.

Brand inside is more important than brand outside for sustained success.

Authors and publishers want fair compensation and a means of protecting content through digital rights management. Vendors and technology companies want new markets for e-book reading devices and other hardware. End-users most of all want a wide range and generous amount of high-quality content for free or at reasonable costs. Like end-users, libraries want quality, quantity, economy, and variety as well as flexible business models.