As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom PetersBecome a "learning organization". Shuck your arrogance - "if it isn't our idea, it can't be that good" - and become a determined copycat/ adapter/ enhancer.
Tom PetersI don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.
Tom Peters