Hire attitude train skills.
He who makes the quickest, coolest prototypes reigns!
Treat the customer as an appreciating asset.
Quality involves living the message of the possibility of perfection and infinite improvement, living it day in and day out, decade by decade.
We are no doubt in the Great Age of the Brand.
The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.