You are your projects!

Books were rare,expensive, time-consuming to create and copy, and difficult to transport. That is why collections ofprint-based books developed around centers of religious belief, learning, and wealth. It was cheaper andeasier for people to come to the collection than for the collection, or parts of the collection, to go to thepeople.

Send 10-TEN!!-people flowers. Today. As "Thank yous" for good things "small"-or even large-done in the last two weeks.

Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

I am my clients. I am defined by who I do business with.

The most important and visible outcropping of the action bias in excellent companies is their willingness to try things out, to experiment. If you wait until you believe you are safe, sure to be without occasional foolish feelings, you've most likely waited too long.