Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.

Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at.

Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.

The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.

The winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm.

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged."

I find digital content much easier and more rewarding to interact with on screen than printed on paper.