Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.

Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.

The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.

Reward excellent failures. Punish mediocre successes.

Brand inside is more important than brand outside for sustained success.

One percent improvement in 1,000 things is better than 1,000% improvement in one thing.