Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.

In today's economy there are no experts, no 'best and brightest' with all the answers. It's up to each one of us. The only way to screw up is to not try anything.

The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.

The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.

It doesn't matter what product or service you're offering; there is unlimited ability to improve the quality of anything.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

There is no such thing as a minor lapse of integrity