Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Tom PetersI'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.
Tom PetersWhen it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
Tom PetersWhen you choose a managerial path, you are choosing to devote your life to people. Period.
Tom Peters