We only rise above mediocrity when there's something at stake. p. 174

Love is very powerful, but it has limits and it's a costly mistake to spread it too thin.

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.

The beet is the most intense of vegetables. The radish, admittedly, is more feverish, but the fire of the radish is a cold fire, the fire of discontent, not of passion. Tomatoes are lusty enough, yet there runs through tomatoes an undercurrent of frivolity. Beets are deadly serious.

It is better to be small, colorful, sexy, careless, and peaceful, like the flowers, than large, conservative, repressed, fearful, and aggressive, like the thunder lizards; a lesson, by the way, that the Earth has yet to learn.

You don't have to be a genius to recognize one. If you did, Einstein would never have gotten invited to the White House.

She continued weeping until the heat of her tear water, the sheer velocity of its flow, finally obscured the already vague circumstances of its origins.