Learning by doing is the only way I know how to learn.

People buy products, and they want to understand what those things are and how they are applicable to their life.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

Learn by doing. Learn through experiences. And this goes back to Steve Jobs' thing - which is the way you open up your knowledge of the world is by discovering it and learning about it, not through books, but by being there.

I started designing the greenest the most connected home before the iPhone and the iPad.

I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.