Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
Tony HsiehI think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it's a skill that you can apply in life in general, whether you end up in computer science or not.
Tony HsiehHopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
Tony HsiehTo WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something thatโs above and beyond whatโs expected. And whatever you do must have an emotional impact on the receiver.
Tony HsiehService Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh