Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

The brand is just a lagging indicator of a company's culture.

I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.

If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

Don't play games that you don't understand, even if you see lots of other people making money from them.