Our society in general has is more money equals more happiness and all the research has shown that that's true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money.

It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Don't play games that you don't understand, even if you see lots of other people making money from them.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.