Inspire other communities and cities to reinvent themselves.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.

Customer service shouldn't just be A department, it should be the entire company.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

Chase the vision, not the money, the money will end up following you.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.