If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it's actually how a lot of stuff happens.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

SEO expertise is a core need for today's online businesses.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

If there are too many competitors, even if you're the best it's a lot harder to win.