If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

I'd rather spend money on things that improve the customer experience than on marketing.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Just figure out what your personal values are then just make those the corporate values.