Don't be cocky. Don't be flashy. There's always someone better than you.
Inspire other communities and cities to reinvent themselves.
Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Get the culture right, and everything else just falls into place.
Chase the vision, not the money, the money will end up following you.
Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.