Don't play games that you don't understand, even if you see lots of other people making money from them.

A great brand is a story that never stops unfolding.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Whatever you're thinking, think bigger.

The best businesses are really ones that can combine passion, profits, and purpose.