Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
Inspire other communities and cities to reinvent themselves.
Most innovation comes from outside your industry applied to your own
A great brand is a story that never stops unfolding.
Don't play games that you don't understand, even if you see lots of other people making money from them.
Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.