Stop chasing the money and start chasing the passion.

Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.

A great brand is a story that never stops unfolding.

I'd rather spend money on things that improve the customer experience than on marketing.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.