Stop chasing the money and start chasing the passion.

The best businesses are really ones that can combine passion, profits, and purpose.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.