Just figure out what your personal values are then just make those the corporate values.
Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
Learn by doing. Theory is nice, but nothing replaces actual experience.
Help inspire people to realize they are capable of changing the world.
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.