Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

A great brand is a story that never stops unfolding.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.

Don't be cocky. Don't be flashy. There's always someone better than you.