Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Help inspire people to realize they are capable of changing the world.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Envision, create, and believe in your own universe, and the universe will form around you.

I made a list of the happiest periods of my life & I realized that none of them involve money.