We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Tony HsiehYour personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony HsiehI view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
Tony Hsieh