Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Zappos is a customer service company that just happens to sell shoes.

There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

I made a list of the happiest periods of my life & I realized that none of them involve money.

Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.