Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

For individuals, character is destiny. For organizations, culture is destiny.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

The best businesses are really ones that can combine passion, profits, and purpose.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

Get the culture right, and everything else just falls into place.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).