Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Just figure out what your personal values are then just make those the corporate values.

For individuals, character is destiny. For organizations, culture is destiny.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.

Stop chasing the money and start chasing the passion.

Most innovation comes from outside your industry applied to your own