Without conscious and deliberate effort, inertia always wins
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
Your brand is your culture.
For individuals, character is destiny. For organizations, culture is destiny.
Whatever you're thinking, think bigger.
Stop chasing the money and start chasing the passion.