Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

The biggest (and hardest) lesson I've learned in life is that the external world is just a reflection of the world within.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it's actually how a lot of stuff happens.

Get the culture right, and everything else just falls into place.