To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something thatโs above and beyond whatโs expected. And whatever you do must have an emotional impact on the receiver.
Tony HsiehTwitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Tony HsiehService Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh