Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

SEO expertise is a core need for today's online businesses.

Stop chasing the money and start chasing the passion.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Your culture is your brand.