Without conscious and deliberate effort, inertia always wins

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Your brand is your culture.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.