Without conscious and deliberate effort, inertia always wins

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Success is getting to a point where you'd be truly OK with losing everything you have and starting over.

Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.

A great brand is a story that never stops unfolding.