Success is getting to a point where you'd be truly OK with losing everything you have and starting over.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.

I made a list of the happiest periods of my life & I realized that none of them involve money.

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.

SEO expertise is a core need for today's online businesses.