Whatever you are thinking, think bigger.

Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce."

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Your culture is your brand.

If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it's actually how a lot of stuff happens.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.