Whatever you're thinking, think bigger.

If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

Envision, create, and believe in your own universe, and the universe will form around you.

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Without conscious and deliberate effort, inertia always wins