To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something thatโs above and beyond whatโs expected. And whatever you do must have an emotional impact on the receiver.
Tony HsiehIt doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
Tony HsiehAsk yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
Tony Hsieh