The brand is just a lagging indicator of a company's culture.

I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.

There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Just figure out what your personal values are then just make those the corporate values.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.