The brand is just a lagging indicator of a company's culture.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The biggest (and hardest) lesson I've learned in life is that the external world is just a reflection of the world within.

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Usually my 'a-ha' moments are when I'm not trying to think of how to solve a particular problem.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters the most.