The most important rules that I ever adopted to help me in achieving my goals were those I learned from a very successful man who taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment.

I used to be, like, "Sleep when I die."

Successful people spend 10% of their time focused on the problems and 90% of the rest, focused on the solution.

The only way for us to have long-term happiness is to live by our highest ideals.

You want to know the biggest illusion about success? That it's like a pinnacle to be climbed, a thing to be possessed, or a static result to be achieved. If you want to succeed, if you want to achieve all your outcomes, you have to think of success as a process, a way of life, a habit of mind, a strategy for life.

Basically, you can live your life in one of two ways. You can let your brain run you the way it has in the past. You can let it flash any picture or sound or feeling, and you can respond automatically on cue, like a Pavlovian dog resp‎onding to a bell. Or you can choose to consciously run your brain yourself. You can implant the cues you want. You can take bad experiences and sap them of their strength and power. You can represent them to yourself in a way that no longer overpowers you, a way that "cuts them down" to a size where you know you can effectively handle things.

Dr. Rosenberg has brought the simplicity of successful communication into the foreground. No matter what issue you're facing, his strategies for communicating with others will set you up to win every time.