Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.
Travis KalanickWe like to think of Uber as the cross between lifestyle and logistics, where lifestyle is what you want and logistics is how you get it there.
Travis KalanickKeep the competitive leads warm, get your deal oversubscribed, because until your deal is done, it's just a nice fantasy in your head
Travis Kalanick