No one can measure the loss of business that may arise from a defective item that goes out to a customer.

It is a mistake to assume that if everybody does his job, it will be all right. The whole system may be in trouble.

In God we trust; all others bring data.

Absence of defects does not necessarily build business... Something more is required.

Mere allocation of huge sums of money for quality will not bring quality.

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

The system that people work in and the interaction with people may account for 90 or 95 percent of performance.