We want best efforts guided by theory.

The customer invents nothing. New products and new services come from the producer.

The most important things cannot be measured.

Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

No one can measure the loss of business that may arise from a defective item that goes out to a customer.

You can see from a flow diagram who depends on you and whom you can depend on. You can now take joy in your work.

The most valuable "currency" of any organization is the initiative and creativity of its members. Every leader has the solemn moral responsibility to develop these to the maximum in all his people. This is the leader's highest priority.