The most important things cannot be measured.

For Quality: Stamp out fires, automate, computerize, M.B.O., install merit pay, rank people, best efforts, zero defects. WRONG!!!! Missing ingredient: profound knowledge.

Each system is perfectly designed to give you exactly what you are getting today.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

Put a good person in a bad system and the bad system wins, no contest.

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.

Mere allocation of huge sums of money for quality will not bring quality.