The worker is not the problem. The problem is at the top! Management!

Everyone is a customer for somebody, or a supplier to somebody.

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

The process is not just the sum of its parts.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

The customer invents nothing. New products and new services come from the producer.