Quality begins with the intent, which is fixed by management.

Rational behavior requires theory. Reactive behavior requires only reflex action.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

The aim of leadership should be to improve the performance of man and machine, to improve quality, to increase output, and simultaneously to bring pride of workmanship to people. Put in a negative way, the aim of leadership is not merely to find and record failures of men, but to remove the causes of failure: to help people to do a better job with less effort.

A leader's job is to help his people.

A bad system will beat a good person every time.

To manage one must lead. To lead, one must understand the work that he and his people are responsible for