The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term.
W. Edwards DemingQuality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.
W. Edwards DemingProfit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
W. Edwards DemingIt is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.
W. Edwards Deming