It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.

There is very little evidence that we give a hoot about profit.

Quality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.

A man who knows not his limitations is of no use to anyone.

Competition should not be for a share of the market-but to expand the market.

People care more for themselves when they contribute to the system.

Change the rule and you will get a new number.