Transformation is not automatic. It must be learned; it must be led.

Just because you can measure everything doesn't mean that you should.

Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.

You can not achieve an aim unless you have a method.

There is no substitute for knowledge.

Learning is not compulsory; it's voluntary... But to survive, we must learn.

No one can measure the loss of business that may arise from a defective item that goes out to a customer.