Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

A system must be managed. It will not manage itself. Left to themselves in the Western world, components become selfish, competitive. We cannot afford the destructive effect of competition.

Each system is perfectly designed to give you exactly what you are getting today.

If you do not know how to ask the right question, you discover nothing.

The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.

Nobody should try to use data unless he has collected data.