Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Quality is everyone's responsibility.

Zero defects is a super highway going down the tube.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

It would be a mistake to export western management to a friendly country.

The worker is not the problem. The problem is at the top! Management!

The emphasis should be on why we do a job.