Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

A man who knows not his limitations is of no use to anyone.

Information is not knowledge. Let's not confuse the two.

Eliminate numerical quotas, including Management by Objectives.

If you can't describe what you are doing as a process, you don't know what you're doing.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

A leader is a coach, not a judge.