It is important that an aim never be defined in terms of a specific activity or method. It must always relate to a better life for everyone.

A system must be managed. It will not manage itself.

Without theory we can only copy.

The greatest waste … is failure to use the abilities of people…to learn about their frustrations and about the contributions that they are eager to make.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

Monetary rewards are not a substitute for intrinsic motivation.

The most valuable "currency" of any organization is the initiative and creativity of its members. Every leader has the solemn moral responsibility to develop these to the maximum in all his people. This is the leader's highest priority.