All anyone asks for is a chance to work with pride.

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

Quality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.

Knowledge needs to be a verb.

A system can not understand itself.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

We have to bring back the individual. Management has smothered the individual.