The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.
Stamping out fires is a lot of fun, but it is only putting things back the way they were.
Survival is optional. No one has to change.
Retroactive management emphasizes the bottom line.
Without theory we can only copy.
If someone can make a contribution to the company he feels important.