For Quality: Stamp out fires, automate, computerize, M.B.O., install merit pay, rank people, best efforts, zero defects. WRONG!!!! Missing ingredient: profound knowledge.

The source of innovation is freedom. All we have - new knowledge, invention - comes from freedom. Discoveries and new knowledge come from freedom. When somebody is responsible only to himself, [has] only himself to satisfy, then you'll have invention, new thought, now product, new design, new ideas.

The system that people work in and the interaction with people may account for 90 or 95 percent of performance.

Eliminate numerical quotas, including Management by Objectives.

He that would run his company on visible figures alone will in time have neither company nor figures.

When we cooperate, everybody wins.

There is very little evidence that we give a hoot about profit.