The customer invents nothing. New products and new services come from the producer.

It is a mistake to assume that if everybody does his job, it will be all right. The whole system may be in trouble.

It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth

Without theory, there are no questions.

The aim of leadership should be to improve the performance of man and machine, to improve quality, to increase output, and simultaneously to bring pride of workmanship to people. Put in a negative way, the aim of leadership is not merely to find and record failures of men, but to remove the causes of failure: to help people to do a better job with less effort.

Stamping out fires is a lot of fun, but it is only putting things back the way they were.

We should be guided by theory, not by numbers.