Innovation comes from the producer - not from the customer.

One cannot be successful on visible figures alone ... the most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless take account of them.

People copy examples and then they wonder what is the trouble. They look at examples and without theory they learn nothing.

Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

The greatest waste … is failure to use the abilities of people…to learn about their frustrations and about the contributions that they are eager to make.

The emphasis should be on why we do a job.

We know what we told him, but we don't know what he heard.