Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked to joke, and the other 50 cents is based on performance.
Walter IsaacsonIf you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.
Walter Isaacsonfor Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, itโs better, itโs simpler, and itโs at the forefront of technology. Thatโs where Steve likes to be, in both his products and his stores.
Walter Isaacson