I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating." Steve Jobs
Walter Isaacsonfor Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, itโs better, itโs simpler, and itโs at the forefront of technology. Thatโs where Steve likes to be, in both his products and his stores.
Walter Isaacson