A popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.
Walter IsaacsonIf you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever youโve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, โBye. I have to go. Iโm going crazy and Iโm getting out of here.โ And they go and hibernate somewhere. Maybe later they re-emerge a little differently. (Steve Jobs)
Walter IsaacsonLeonardo da Vinci was lucky to be born the same year that Johannes Gutenberg opened his printing shop. As a young person, he could get information about whatever struck his curiosity. The Internet is to our age what Gutenberg's press was to his, so he would have loved being alive today.
Walter IsaacsonWhat are the five products you want to focus on? Get rid of the rest, because theyโre dragging you down. Theyโre turning you into Microsoft. Theyโre causing you to turn out products that are adequate but not great.
Walter IsaacsonSo thatโs our approach. Very simple, and weโre really shooting for Museum of Modern Art quality. The way weโre running the company, the product design, the advertising, it all comes down to this: Letโs make it simple. Really simple.โ Appleโs design mantra would remain the one featured on its first brochure: โSimplicity is the ultimate sophistication.
Walter Isaacson