A popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.
Walter IsaacsonAsked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.
Walter IsaacsonWhat are the five products you want to focus on? Get rid of the rest, because theyโre dragging you down. Theyโre turning you into Microsoft. Theyโre causing you to turn out products that are adequate but not great.
Walter IsaacsonYou and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our technology.
Walter IsaacsonI am a fruitarian and I will only eat leaves picked by virgins in the moonlight - Steve Jobs
Walter IsaacsonLeonardo da Vinci did not take received wisdom - whether from ancient classical thinkers or medieval scholars or from the Bible - without questioning it. And this was the beginning of the scientific method. This is another lesson for our time: that when we have evidence that contradicts a certain belief, we should be willing to change it. I think this made Leonardo, in some ways, a person who better understood the beauty of God's creation than a person who just takes all received wisdom from the Bible on faith.
Walter Isaacson