Failing organizations are usually over-managed and under-led.
Companies which get misled by their own success are sure to be blind sided.
Recognize and respect mutual self-interests, then build creative collaborations to serve them.
Trust is difficult to define, but we know when it's present and when it's not.
See the long view: By all means "plant the corn, milk the cows, and feed the horses" but always keep the eventual "harvest" in mind.
Without character, there is no credibility; and without credibility, there is no trust.